You Siyuan 0366978

Design Principles - Task 1: Exploration   February 09, 2024 6/2/2024 - 20/2/2024 (Week 1 - Week 3) You Siyuan / 0366978 Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University  Task 1: Exploration TABLE OF CONTENTS 1. Module Information Booklet 2. Introduction to Design Principles 3.Selected UNSDG Goal 4. Selected Existing Art/Design Work 5. Explanation for Selecting the Work of Art/ Design 1. MODULE INFORMATION BOOKLET 2. INTRODUCTION TO DESIGN PRINCIPLES Lecture Notes: INTRODUCTION Visual communication involves the use of design to convey a purposeful message to a target audience, requires thorough planning and execution, and understanding and applying design elements and principles is essential. Design elements: point, line, shape, form, texture, space, color Design principles: Contrast, balance, emphasis, Third Law, repetition/pattern/rhythm, movement, hierarchy, alignment, harmony, unity, proportion. To summarize the design principles listed ...