Typography:Task2 Typographic Exploration & Communication
Typography:Task2 Typographic Exploration & Communication
6.11.2023
You Siyuan/0366978/179953983
Typography/Design in Creative Media
Task2
week5-week7
TABLE OF CONTENTS
1. Lectures
2. Instructions
3. Task 2
4. Feedback
5. Reflections
6. Further Reading
LECTURES
Week5 Letters
Designers design letters with subtle or obvious changes in detail, so contrast is the most powerful driving force in design.
Week6 Typography in Different Medium
Unlike in the past, today's typography exists not only on paper, but also on numerous screens. This affects our experience of typography because the way a page is rendered changes its appearance.
The most commonly used typography fonts are print-caslon, Garamond, and Baskerville because of their high readability when set to a small font.
Screen type fonts used for web pages are often modified to enhance readability, which can include higher x heights, wider fonts, more open fonts, thinner strokes and serifs, reduced stroke contrast, and modifications to the curves and angles of some designs. Especially for smaller size fonts are more open spacing.
16 pixels of text on the screen is the same size as text printed in a book or magazine; This takes into account the reading distance. Because we read books in close proximity - often just a few inches apart - they are usually set around 10 points. To read them at arm's length, you need at least 12 points, which is about the same size as the 16 pixels on most screens.
INSTRUCTION
Task 2
Week5
This week's assignment is similar to last week's, but the title and content are divided into two parts.
Week6
Feedback
Week6 General feedback: Text submissions must be in PDF and JPEG format. Screenshots will not be accepted.
Specific feedback: It does not highlight the key points, and the title does not have an obvious main body, which needs to be improved.
Week 7General feedback:How best to use the font, line length, line spacing is very important. Specific feedback:O, D H N need to have consistent thick strokes. If the vertical strokes are thick then all verticals ought to be thick.
THE REFLECTIONS
Week6
In commenting on the work of others, the teacher mentioned that we should generally avoid putting anything in the middle, because editorial transmission is to be folded and therefore affects readability.
Week7
The teacher taught us how to understand letters and learn to design our own typeface.
FURTHER READING
Typographic design: Form and communication
This week, I read about typography space. This paper discusses how to use space effectively to realize dynamic design. Here I learned the importance of visual compensation, which is achieved by "balancing elements against each other, adjusting their size, weight, spatial spacing, and other visual properties until unity and balance are achieved." I think what we often overlook or don't pay enough attention to is white space/blank space and how important it is in design. Reading this article has reminded me to keep space in my communications work.
The focus of this page is alignment, which I think is important to read as I work with my editors to spread. What I learned while reading this article is the importance of optical adjustment - adjusting elements according to the visual perception of the eye. This means that sometimes we may have to adjust the alignment ourselves, rather than relying solely on the alignment function. English: The last page I read highlighted the point that while we have to consider all these guidelines and rules we learn in typography, we shouldn't simply follow the rules in the book. This is important to me because I often want to do everything "right", but this is not how I should approach design/typography. Reading this section reminds me to be creative and think outside the box as I produce my spread.
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