Typography:Task2 Typographic Exploration & Communication

 27.05.2024

You Siyuan/0366978

Typography/Design in Creative Media

Task2

TABLE OF CONTENTS


Lectures

Week6 Letters

Designers design letters with subtle or obvious changes in detail, so contrast is the most powerful driving force in design.


Week7  Typography in Different Medium
Unlike in the past, today's typography exists not only on paper, but also on numerous screens. This affects our experience of typography because the way a page is rendered changes its appearance.
The most commonly used typography fonts are print-caslon, Garamond, and Baskerville because of their high readability when set to a small font.
Screen type fonts used for web pages are often modified to enhance readability, which can include higher x heights, wider fonts, more open fonts, thinner strokes and serifs, reduced stroke contrast, and modifications to the curves and angles of some designs. Especially for smaller size fonts are more open spacing.
16 pixels of text on the screen is the same size as text printed in a book or magazine; This takes into account the reading distance. Because we read books in close proximity - often just a few inches apart - they are usually set around 10 points. To read them at arm's length, you need at least 12 points, which is about the same size as the 16 pixels on most screens.

Instructions





 Task 2

Week7




fig1.1material,week6






fig 1.2,first,draft,week 6

1.3finnal,week6
 Typesetting Type Expression of Illusion(without grid visible)

In the figure below, when the text layout needs a grid, each line of text should be close to the grid. The biggest problem I encountered was that this line of text was close to the grid, and the others were not.






fig1.4 in the process of making,week6

fig1.5  in the process of making,week6








fig1.6Finnal ,with gridding,week6






Font size:9   Font :Univers LT Std 
 Line spacing：14point 
Pair spacing：vision   Presegment spacing：4.939mm



Font size:10 Font :Univers LT Std 
Line spacing：12point Pair spacing：vision
Presegment spacing：4.233mm
Page：6
Column number：2
Breadth：200
Altitude：200
Amount of bleeding:10mm



Font size:10 Font :Univers LT Std 
Line spacing：12point Pair spacing：vision
Presegment spacing：4.233mm
Page：6
Column number：2
Breadth：200
Altitude：200
Amount of bleeding:10mm

Week7



This week, the teacher commented on our homework, told us its shortcomings and asked us to correct it.
Feedback

Week6 General feedback: Text submissions must be in PDF and JPEG format. Screenshots will not be accepted. Specific feedback: It does not highlight the key points, and the title does not have an obvious main body, which needs to be improved.

Week 7General feedback:How best to use the font, line length, line spacing is very important. Specific feedback:O, D H N need to have consistent thick strokes. If the vertical strokes are thick then all verticals ought to be thick.


Reflections

Week6
In commenting on the work of others, the teacher mentioned that we should generally avoid putting anything in the middle, because editorial transmission is to be folded and therefore affects readability.

Week7
The teacher taught us how to understand letters and learn to design our own typeface.

FURTHER READING


The Vignelli Canon (2010)
by Massimo Vignelli 

Design touches every aspect of our lives, whether it's an object or a personal product. In my understanding, design is a series of visual art processes, which is the best expression of human intelligence and emotion. Everyone needs to design their own life.

In The book The Vignelli Canon, it is mentioned that although the design is mainly unstable inspiration, it cannot be done casually. The design is careful and the standards are high. There is no best, only better. At first, I thought design might be used to make money. Because there are many luxuries in life that do not look exquisite, but are expensive, giving people the impression that they are brand traps. After reading this book, I found that many things cannot be arbitrarily defined. Brands and companies that only make money from people are being abandoned. The brands that are able to survive constant obsolescence, even if they don't have the latest designs, they have an interesting library of designs.

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