3/2/2025 - 17/2/2025 Week 1 - Week 4
You Siyaun / 0366978
Information Design/Bachelor of Design (Hons) in Creative Media
Exercises 1 - 2
CONCENT
INTRODUCTION
LECTURES
EXERCISES
REFLECTIONS
LECTURE
WEEK 1
Type of Infographics
Infographics are highly effective when it comes to increasing engagement and capturing your audience’s attention.
An infographic is a powerful way of communicating ideas in a visual form. Different types of infographics are used in design and marketing to present information in a simple and visually appealing way. They can be a useful alternative to standard text-based content.
8 types of infographics
List infographics
Statistical infographics
How-to infographics
Timeline infographics
Comparison infographics
Map and location infographics
Flowchart infographics
Process description infographics
List infographics
A list infographic is an informational graphic that uses a written list to get a message across. It’s full of written copy, but it’s also highly visual.
Like other kinds of graphics, it’s eye-catching and typically includes a wide range of design elements.
Contextualizing information with visuals makes it easier to read and makes the statistics more memorable.
Statistical infographics
A statistical infographic is an infographic that includes pie charts, bar graphs, and any other visual representations of data.
Using a statistical infographic to represent the information in a visual way is more easier to understand.
Include percentage radials alongside branded illustrations to grab the audience’s attention and reel them into reading the information.
How-to infographics
A how-to infographic explains how to do something, like how to solve a problem or perform a task.
It’s a fantastic alternative to long pieces of text that describe a step-by-process, like proper hand washing or workplace setup, without bombarding the viewer with information.
Compared to a paragraph or written list, the how-to infographic makes each step of the process easier to absorb.
Timeline infographics
The timeline infographic is not only useful and informative, but it’s also visually appealing.
Timeline infographics are one of the most diverse in terms of their use.
When creating this type of infographic, be sure to use icons and illustrations along the full length of the timeline to represent each point.
Comparison infographics
The comparison infographic couldn’t be missing from this list of the best types of infographics. A comparison infographic is a visual way to compare and contrast different options. By presenting two or more alternatives side-by-side, this type of infographic helps readers understand the distinction between various concepts and, in many cases, choose which option is best for them.
Map and location infographics
An infographic that’s used extensively by many companies and organizations is the map or location infographic.
Map infographics can be used for a variety of purposes.
People tend to use them when they want to communicate demographic data or other location-specific information.
Flowchart infographics
A flowchart infographic is a graphical representation of an information stream,such as a sequence of different steps or actions.
This type of infographic boosts engagement while giving users a very clear idea of what the process is about.
Because it guides people individually through the various steps, it feels more personal and tends to resonate closely with potential audiences.
Process description infographics
A process description infographic visually describes the main elements,actions, and steps of a process.
A process description infographic to communicate technical information or a complex series of actions.
It’s useful because it highlights the most important steps, and simplifies complex ideas by breaking them down and then grouping them by category.
Week 2
L.A.T.C.H Theory
We will also apply these five principles to the poster later.
Location
This is the technique of organizing information based on its location. This gives a spatial order to the information.
Alphabet
Organizing the content Alphabetically is probably the easiest way to group information, mainly because alphabets are universally recognized.
However, we should ensure that the actual labels are also something which maps with model of the user.
Time
This scheme uses the temporal nature of content for organizing nformation.
This is very effective in Social media websites, where users would like to know about the most recent events in their contacts’ lives.
Category
This is by far the most frequently used technique of organizing content on websites.
Category refers to any meaningful group, with reference to the website or the audience.It is very important , however, to define categories which make sense to your users.
Tools such as Card Sorting can help in designing relevant categories.
Hierarchy
Hierarchy refers to arranging information by any order, such as, size, cost (Low to High OR High to Low), popularity etc.
EXERCISES
WEEK 1/Exercise 1
Requirement:
Gather a set of objects and separate it into category such as color, shape, pattern, and other quantifiable factor.
Example:
Box of Lego
Jar of button
Jar of marble ball
Set of colourful rubber strap
In this exercise we are required to quantify our chosen objects and arrange them into a presentable layout or chart.
The information must be presented as is, and we need to arrange the objects with relevant indicators written out with pens to help us to visualize the quantity and data. The examples of objects that can be use are buttons, coins, lego pieces, M&Ms, and more.
Process:
Objects sorted by category
I sort them by their size
I sort them by number to make them look neat
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| fig1.2 sort by quantity |
I used them to set up fireworks |
| fig1.3 Design Information |
Data visualization final result
I used these nails of different sizes to show seagulls, seagulls fly in flocks in the sunset, they fly against the light, so they look black. Seagulls soar very freely in the sky.
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fig1.4 Data visualization final result
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WEEK 2/Exercise 2
Requirement:
Organize a group of information into a visual poster that combines and utilizes the LATCH principles (Minimum 4).
We are required to use the digital photo editing/illustration software available to assemble the information into a LATCH infographic poster.
We are allowed to reuse back the images but you have to create the rest of visuals to complete the poster.
Process:
I decided to use one dish as the subject of this exercise.
First, I listed the key information I wanted to include in my infographic poster. I categorize this information into:
Prepared ingredients
Every step of the way
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| Fig2.1 Visual reference,Week 2 (10/02/2025) |
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| Fig2.2 Visual reference,Week 2 (10/02/2025) |
Sketches
In this step, I begin to design my poster layout based on the reference image.
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| fig2.3 draft design |
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| fig2.4 process-layout |
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| fig2.5 process-Category |
I take pictures of the ingredients I have prepared, and I cut them out and put them in the poster. Then use the brush to add some details in the picture, so that the picture becomes more bright and attractive.
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Fig2.6 Final L.A.T.C.H infographic poster,Week 2 (10/02/2025)
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REFLECTION
Experiences
This exercise gave me an in-depth experience of how to quantify data and organize information according to the L.A.T.C.H principles to make it more readable and visually appealing. Through the actual placement of items, I found that the physical placement of data has a great impact on the clarity of information.
During the design process, I need to make sure that each part of the message is easy to understand and matches the overall look. L.A.T.C.H helped me understand the importance of design and visual communication.
Observations
How data is arranged changes how easy it is to read and understand the information. In the design of L.A.T.C.H infographics, the idea of classification and hierarchy is used to make the organization of information easier to understand. I've also found that things like text size and ICONS are very important in helping people see what to look at.
Findings
This exercise gave me a deep understanding of the importance of data visualization. I find that the LATCH framework provides a powerful way to organize information, especially when dealing with complex data, which can effectively improve the readability and structured expression of information. It made me realize the potential of information design in film research, film and television production and narrative expression. These skills will lay an important foundation for future learning and creativity.
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