Design Principles task2
Design Principles - Task 2: Visual Analysis
20/2/2024 - 5/3/2024 (Week 3 - Week 5)
You Siyuan / 0366978
Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University
Task 2: Visual Analysis
TABLE OF CONTENTS
1. Instructions
2. Task 2 Brief
3. Visual Analysis
Instructions
TASK 2 BRIEF
Lecture Notes:
Visual Analysis
Visual analysis focuses on visual aspects and visual concepts with the ultimate goal of describing and explaining visual structures. The purpose of visual analysis can also be to identify the choices a designer makes when creating a design and to better understand how the formal properties of a design convey ideas, content, or meaning. Visual analysis is essential for reading and interpreting images in a variety of contexts such as museums, social media, entertainment, advertising and journalism. Visual analysis consists of three stages: observation, analysis and interpretation.
Observation:
• Use your own language to detect and accurately describe the visual features of the design.
• Avoid reading about design beforehand.
• During the observation phase, focus on observing, thinking, and communicating your findings.
Analysis:
• Includes considering your findings and drawing conclusions based on the facts.
• Consider how identifying visual elements contributes to the overall design principles and impact on the audience.
• How is your eye directed to the work and why? Apply the design concepts you've learned.
Interpretation:
• Combine your observations, descriptions, and analysis of the work with factual and historical context from reliable sources.
• Determine the meaning of the design and the purpose behind its creation.
VISUAL ANALYSIS
Write a 300 to 350 word visual analysis of the selected design (refer to Visual Analysis lecture notes and guide).
Observation:
The scene above the painting is a giant whale. The color is mainly dark, conveying a sense of pressure and crisis. Below is a whale tail made out of garbage to convey the danger of Marine debris to Marine life. There is a clear dividing line in the center of the image that divides it in two, symbolizing two completely different states of the ocean. In the upper left and lower right corner of the image, the emphasis on protecting the ocean is highlighted in large font, which is a direct message and the core message of the design. It shows that this is a poster promoting Marine environmental protection.
Analysis:
Emphasis:
By choosing large fonts and placement to emphasize the phrase "SAVE THE OCEAN""SAY NO TO PLASTIC", this is the focus of the entire design, designed to attract the audience's attention and convey the core message.
Balance:
Although the images are asymmetrical, the design achieves balance by distributing visual weight on both sides. The visual elements above are balanced with the light visual elements below to convey the stability of the structure.
Symbolism:
The contrast between garbage and whales symbolizes the conflict between human activity and the natural environment.
Word and Image:
The combination of words and images not only conveys a clear message, but also enhances the expressive power of the design. The combination of the intuitiveness of the text and the visual impact of the image enhances the effectiveness of information transmission.
Explanation:
The design aims to promote the idea of reducing Marine litter and protecting Marine biodiversity. Through simple and intuitive visual contrast, a clear environmental message is conveyed: less Marine litter can make more fish survive. This design not only aroused people's attention, but also triggered people's thinking and discussion on the topic of Marine conservation. This design is an expression of that mission. Through the power of art and design, the audience is inspired to reflect on the balance of Marine ecology and the impact of human activities.
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